Sep 20: Ericsson has launched a ‘Gramjyoti rural wireless broad band project’ to make a bridge between India and Bharat, and to deliver the fruits of internet services to the rural people.
HSPC (High Speed Packet Access) powered rural broadband network a trial project was launched as a pilot project in early September in 18 villages and 15 towns of the eastern coast of Tamil Nadu. Aim of the initiative was to demonstrate how wireless CDMA/HSPA technology can be used in connecting rural communities to high speed internet services. Ericsson used existing GSM network to host the 3G equipment which reduced the cost around 60% to 70 %.
Through the use of wideband code division multiple access which is the basic 3G technology used in universal mobile telecommunications system to deliver video, audio and high speed internet access to mobile and fixed devices and HSPA, set of technologies improving the working of mobile networks Ericsson’s project will provide them high speed internet services which will give them access to e-education, telemedicine, e-governance, voice and video call services, TV & entertainment and online local information.
Support of other companies and NGO for ex. Apollo hospitals, Edurite, one 97, CNN, Cartoon Network and Hand in Hand has been taken to materialise this project. Edurite will cater E-education while Apollo telemedicine networking foundation will provide healthcare services, One 97 will render information related to local weather, seeds, fertilisers, pesticides etc and Turner international India ltd will take up television programmes. Role o f the NGO, Hand in Hand will be to help the users in handling the technology and making its use effectively.
By the project more than 3,000 high school students will be able to take e-learning courses, while live interactive check-ups via telemedicine could be done of communities. Company has also set up community centres equipped with PCs and 3G mobile handsets for providing medical services.
The objective of the initiative is double-fold one to use WCDMA/HSBC technology as a catalyst for social and economic empowerment of rural areas by improving productivity and quality of life and the other objective is to bust the myth that 3G is basically an urban and rich man’s technology, told P. Balaji, vice president, marketing and strategy, Ericsson India. He further said, “Our plan is to demonstrate to all the stakeholders including government departments and industries so that it helps in clearing the path to faster allocation of 3g spectrum.
The step can boost up the finalization of the 3G policy in the country.
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