London, Dec 28 (ANI): Tamara Ecclestone, Amy Childs and Michael Buble's Argentinian wife Luisana Lopilato have all been credited for the record sales of Ultimo's latest lingerie lines.
They have all stripped down this year posing in nothing but racy underwear.
The record profits have enabled further expansion for the lingerie brand.
Michelle Mone the founder of Ultimo, who was awarded an OBE for her services to business, praised the three famous women and said that next year promises to be even bigger.
"This year we have unveiled some amazing images designed to best showcase our collections and it has been fantastic to be involved with some incredible women," the Daily Mail quoted her as saying.
She now plans on venturing into the beauty industry, and is filled with excitement over the latest designs.
"I can't wait to unveil our new designs in 2012 and exciting plans to launch Ultimo Beauty," she added. (ANI)
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