With luxury retail players like Emporio, Crescent and Kimaya housing top designers of India compounded with the sky rocketing rents have left many young designers aspiring to showcase their work at cross roads. Limited options have led them to either set up small units in their home or curbing their creativity by working for other bigger designers. Understanding this key problem area, International College of Fashion aims at training and equipping their students with the right skills be it entrepreneurial or adopting best practices that will help them to follow their dreams and become leaders of the fashion industry.
Designer hubs like Shahpur Jat, The Gallery on MG and Hauz Khas village are catalytic platform for upcoming fashion entrepreneurs but developing knowledge and skills in the fields of new product development, change management, innovation and leadership are major requisite for those who aspire to launch their own signature label. However, to make it happen International College of Fashion edifies the subject of marketing applied to the fashion industry.
The courses provided in fashion entrepreneurship ranges from MBA, Post-Graduation Diploma and BBA with the flexibility of regular and distance learning. These programs aim to help the students to develop the skills required to evaluate business opportunities, create new ventures and foster innovation. They also aim at linking creative thinking with business thinking in order to nurture creative and flexible entrepreneurs and creators of change. Through intensive mentoring from industry experts and various placement opportunities , students are also supported to perfect personal aptitudes while developing the techniques and skills associated with entrepreneurial spirit.
The mindset of the students who come to study fashion entrepreneurship at ICF is ideally to set up their own venture by the end of their program. Apart from designing they are taught marketing, branding, costing, financial management, formulating their business plans and guidance on how to generate loans to start up. The artistic work of the upcoming designers pulls an elite class of people who are looking for refreshing yet affordable garments or accessories. The quaint cafes are an added bonus for the weary shopper who gets to rest with a drink and snacks after a day well spent in shopping.
Giving a sturdy competition to the big apparel brands, these upcoming fashion entrepreneurs are gaining massive popularity among mid and upper-mid customers and especially the young brigade of college from around the city. These hubs are becoming famous shopping extravaganza that offers products ranging from the traditional jewelry and handicrafts to the latest fashionable consumer goods. The customers "walk in" in a commercial area is much more as compared to a small set up in an area where they would have to struggle to create a new clientele from scratch.
The reason behind this changing trend could be attributed to the fact that the Indian consumer have become more aware with evolved taste and sensibility that have led them to discard the preferential treatment to high end designers and be more open to upcoming designers. The very European lanes in these hubs appeal to a lot of people rather than the very brash and over the top atmosphere in the huge malls.
The course aims to prepare its students to readily face the challenges of this highly dynamic market without negotiating on their creative skills.
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