India's leading footwear manufacturer Bata India Limited, today announced its excellent financial results for the second quarter ended June 30, 2012.
The company announced a growth of Net profit by 29% at Rs. 5265.2lacs as against Rs. 4098.9 lacs in same period in 2011. Moreover, it confirmed a growth of sales by 18% at Rs. 51084.7 as against Rs.43450.9 lacs in the same period last year.
"All of us here at Bata would like to thank our esteemed and loyal customers, it's because of our customers that we have received outstanding results this quarter with remarkable increase in sales and profit yet again. Our focus to expand the retail outlets and our constant endeavor to improve the merchandise with newer & better designs will continue. In-fact such great response from our customers for the ever improving product range is very encouraging", said Mr. Rajeev Gopalakrishnan, Group Managing Director, Bata India Limited.
Further adding Mr. Gopalakrishnan said, "We launched our new campaign 'Discover New' focusing on new and younger audiences, with an attempt to gain more footfalls. Through this unique initiative we wanted to connect better with our customers offering them freshness in all aspects, especially the renewed vibrancy and fervor that can be experienced at our stores, new merchandise and great services", Mr. Gopalakrishnan added.
Continuing with its current strategy of expansion of retail stores, Bata India has opened 35 new Bata stores this quarter that are based on the new large format and are above 3000 sq ft. and are spread across metros, tier 1 and tier 2 cities. In addition to that, Hush Puppies brand of the company was also expanded by opening of 7 exclusive new stores and 2 shop-in shops in leading department stores in the same period. Bata India has also opened 4 new Footin stores across the county. In first half of year 2012 a total number of 119 stores was opened by the company across the country that includes 96 Bata retail stores, 10 Hush Puppies exclusive outlets and 5 shop in shop stores, 8 Footin stores.
A number of new products were introduce by the company for customers of all strata with modern looks, extravagant designs, comfort and high quality meeting the customers need and preferences. This collection showcased the latest range for men by Bata, Hush Puppies, Ambassador and Moccassino.
The company also introduced comfortable range of footwears of different styles and materials under its brand Comfit introduced 'Comfit 2012'especially for mothers on Mother's Day. Moreover, Bata also launched a whole new range of 'handbags and accessories' for women this summer which received great compliments from the customers.
The company also started a campaign called 'Discover New' with an objective to make the consumers happy on purchasing something exceptional, every time they step out of Bata stores. The campaign aims to discover something new on every visit to the Bata store in all the stores of the country, the brand endeavors to attract more customers to its wide variety of footwear and accessories.
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