The British Broadcasting Corporation (BBC) will broadcast the London Olympic mega event, which is all set to start here. BBC has won the rights to broadcast the Olympic games up to 2020 Olympics.
According to sources the new BBC deal covers the 2014 Sochi Winter Games, 2016 Rio de Janeiro Olympics, 2018 Pyeongchang Winter Games and the 2020 Summer Games. The deal is believed to be worth about 60 million pounds.
Mark Thompson, BBC director general, said, "I'm delighted that the Olympic games will continue to be broadcast exclusively on the BBC into the 2020s. It's terrific news in the days before BBC Sport begins to cover the London 2012 Games and a tribute to the enduring partnership between the BBC and the Olympic movement."
The International Olympic Committee (IOC) was swayed by the BBC's long-standing commitment to the Games and it's free of charge penetration to the UK audience.The BBC will broadcast the London Olympics across 24 platforms, including television, Internet and radio.
Dominic Coles, chief operating officer 2012 Olympics, who negotiated the deal, said that It's vital that big national and international events like the Olympic Games remain free-to-air where they can be watched by the greatest number of people.
(With inputs from ANI)
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