The Indian arm of Consumer electronics major Sony, Sony India Friday has warned that it can increase the prices of all its laptops and notebooks before the scheduled time if Indian currency Rupee continues to fall drastically.
"Price hike would be our last option. But if the rupee depreciates further to an unprecedented level, then we would have to increase prices of every laptop and notebook model," said Sachin Thapar, Business head (IT and Mobile), Sony India in Kolkata.
"We adjusted prices of our laptops and notebooks by 10 to 15 percent from January to March. We will try to hold back prices at least up to September this year," he added.
A combination of external and internal factors has seen the rupee lose much ground against the US dollar.
Thapar was in the city to launch a new range of Sony's VAIO notebooks.
He said the company was eyeing a 33 percent jump in its Notebook sales to Rs.20 billion (Rs.2,000 crore) in the current financial year, up from Rs.15 billion (Rs.1500 crore) last fiscal.
Sony India sold 500,000 VAIO Notebooks last year, and targets to sell 650,000 units this financial year.
The company expects the demand for Notebooks in India to grow by 20 percent in the next three years.
Thapar also said that the number of company flagship stores would be increased during this fiscal.
"We now have 35 flagship stores across the country, and are planning to raise the number of stores to 50 by the end of 2012-13. We will also increase our distribution outlets to 4,500 from the current 4,000," Thapar said.
--With IANS Inputs--
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