Amit Kr Pandey, 01 Nov,2012
Indian cricket captain Mahendra Singh Dhoni on Wednesday launched the fourth Gym and Fitness Centre under the brand "SprotsFit" at Ambience Mall, Vasant Kunj, New Delhi.
Spread in an area of 24,000 sqft, the centre is well equipped with all kinds of gym and fitness equipments and is likely to attract a large number of fitness lovers following the overwhelming response at the previously opened centres. A number of highly trained fitness trainers will be available to assists the members during the workout to improve atheletism by building physical skills in endurance, speed, flexibility, strength and balance.
"We are extremely proud of the great feedback we have got for SportsFit so far. SportsFit is a pioneering concept where we aspire to achieve a complete workout aimed at overall fitness of patrons. We have on board a great team of experts who are available to provide specific training programmes for all age groups and athletes. We believe in measuring fitness on functional performance rather than aesthetics", said MS Dhoni, captain Indian cricket team during the inaugural function.
"We are setting new standards within the industry and with Dhoni's experience and expertise, we will help realize the consumers fitness goals", says Pankaj Guliani, CEO SportsFit.
Keeping in mind Dhoni's philosophy of fitness for all we have introduced the concept of personal attention to all members. This means that whoever joins our gym is special for us and does not need to enroll in separate personal training classes and pay extra", he added.
Taking about the occasion Sajid Shamim, Chairman, Sports Fit said, "Keeping our business objective of aggressive expansion strategy for SportsFit we are excited to launch our fourth centre here in Ambience Mall, Vasant Kunj, Delhi. Our plan is to launch 200 outlets through the Franchisee route in the coming five year across all major cities in India. We are also looking at expanding overseas in prominent markets like Dubai and Singapore."
Business partner of MS. Dhoni, and Mentor of SportsFit Arun Pandey says MS Dhoni is very excited about this project and his vision is to build a culture of fitness among the people of India and also enhance the fitness of professional athletes. We at SportsFit are really looking forward to a fit India. SportsFit will be one of its kind fitness center offering top-of-the-line fitness programs tailored for specific goals and needs.
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