London, April 8 (IANS) A drought-hit water firm in Britain is encouraging car drivers to desist from washing their vehicles and spread the message being serious about saving water. It has printed car stickers reading -- "Proud to be dirty".
"People should wear dirty cars like a badge of honour," said a spokesperson for Thames Water, Britain's biggest supplier.
Thames, serving the southeast, is one of seven companies with hosepipe bans.
Millions of householders across southern and eastern Britain are banned from using hosepipes from Thursday (April 5) as drought grips parts of the country.
Seven water companies are introducing restrictions on water use following one of the driest two-year periods on record, with domestic customers facing a 1,000 pounds (about $1,600) fine if they use their hosepipe in defiance of the ban.
Thames Water spokesman Simon Evans said that as long as windows and lights were clean, a filthy car meant its owner was serious about saving water.
Evan also shrugged off the fear that the ban would cause thousands of dried lawns.
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