Apple's new iPad must 'shatter records' if shares are to keep rising: Analysts

Washington, Mar 8(ANI): Apple's newest version of the iPad must "shatter records" if shares are to keep surging, analysts have warned.

Apple shares fell 0.2 percent at 529.27 dollars in early afternoon trading.

Apple Chief Executive Tim Cook had launched the "new iPad" at a San Francisco event on March 5.

The company has expressed hope that iPad's new features like a high-definition retina display, a five mega-pixel camera and voice recognition software would attract millions of people to upgrade their iPad2.

The iPad has overtaken the Mac computer and the iPod to become Apple's best-selling product after the iPhone.

Apple sold 15.4 million iPads in the final three months of 2011, which is double than the same period in 2010.

"The problem Apple has is that it needs to keep shattering records just to meet the market's expectations," The Telegraph quoted an analyst, Colin Gillis, as saying.

Gillis predicted that Apple will face a tougher challenge in persuading consumers to think about the iPad in the same way.

"It's not going to be a product that you refresh every year," Gillis said. (ANI)